‘Mommy’ was a brand that sold high-end luxury clothing in India.
And, for the past 10 years, it has been the subject of a campaign called #ItWasAMommy, a hashtag trending on Twitter.
The campaign features a series of pictures of mothers selling their mother’s clothes in the shop.
One of the most popular images is a mother with her mother-in-law in a pink dress, as they take their clothes shopping in a mall in New Delhi, India.
“It was really cool, I’m just so proud of my daughter and my daughter’s career,” said Shabana, whose daughter Shabini has been working in the business for over 10 years.
Shabana said her daughter Shobhita had started her career in the clothing industry in 2012 when she went to work for an NGO in Delhi.
But, the family’s financial situation had made them think about moving out of the city and starting their own business.
“My husband is a lawyer and he told me to keep an eye on the market for myself, and he would help me with finances,” she told Al Jazeera.
The family was fortunate to have a job in New York, where the clothing shop has been operating for the last three years.
“I’ve always loved my job.
I feel like I’m a part of my family, and my children, too,” said the mother.
But, when Shabane went to her boss to discuss her options, the boss asked her to make sure that the clothes were available for the customers.
“The next day I went back to my office and my boss told me that the customers had already seen it.
I just couldn’t believe it,” Shabhan said.”
After we made arrangements to purchase the clothes, we just couldn, I don’t know, what to do.
I said, ‘Don’t worry, I’ve made arrangements, I’ll buy them for you,'” said Shobha.”
I did that, but the customers just started talking to me and saying, ‘I don’t want these clothes’.”
“I said, ‘Don’t worry, I’ve made arrangements, I’ll buy them for you,'” said Shobha.
The company’s founder, Rajan Singh, said that the campaign is a testament to the hard work of Shabans, who have worked tirelessly to make their business a success.
“We have done our best to make this a real brand for our community,” he said.
Shobha, Shabani and Shaban’s father, Anil, who is also a business owner, all said they are proud of the campaign, which has been seen by a large number of people on social media.
“When you get a phone call like that, it’s just a moment that you can’t get over,” Shobhan said of her experience working with the campaign.
“But I have always said that I don´t feel bad.
I’m happy that people want to help.”