The growth in the popularity of the fashionable teenage style has seen demand for clothing and accessories explode, and sales have surged.
In the month to June 2016 sales in England, Wales and Northern Ireland hit a record high of £1.2bn, according to figures from clothing company Topshop.
In the UK as a whole, sales of clothes and accessories reached £3.3bn, a rise of 5.1 per cent on the previous year.
A key driver of this growth was a resurgence in interest among teenagers in the style.
In June 2016 the number of people aged 16 and 17 buying clothes rose from 7.3 per cent to 8.4 per cent, according Toxteth data, up from 6.8 per cent in May.
The trend of girls buying clothes in the teens has long been a point of interest for fashion experts, as it is one of the main reasons why teenagers spend so much time dressing up.
However, according the BBC, the trend of selling clothes in youth culture is less popular than in the mainstream, which may have something to do with the increased number of young people buying and wearing clothes online.
“Young people today are much more likely to be in the market for buying clothes than in previous years, with more people buying clothes online,” said Sarah Fyfe, managing director of retail consultancy Deloitte.
“Young people also tend to have more disposable income so they’re more likely not to spend money on clothes.”
In terms of clothing, the most popular trend in summer has been jeans, which jumped to the top of the list in June, with sales reaching £6.2m.
Topshop’s figures show a 10 per cent increase on the same month last year, but it also shows a surge of fashion bloggers selling their wares on social media, including blogs like Bazaar.ie, which has nearly 1.2 million followers.
“The trend has been very well received and there’s a lot of interest in it,” said one blogger, who asked not to be named.
“It’s really been very popular, people are buying it, and the kids are really buying it.
It’s very much a new trend.”
The trend is becoming more popular with girls, with a third of girls aged 15 and under now buying clothes on social networks, up 40 per cent from last year.
There is also a resurgence of older styles, such as the classic and the cut, which have also seen a surge.
One young girl, who works in retail at a luxury clothing brand, told the BBC that her friends are now going to parties where they dress up in vintage clothes, or take off their tops to show off their “big boobs”.
“It just seems to be more acceptable, and it’s so much fun,” she said.
“I’ve never had the sense that it was a thing I was doing to be cute.
It’s not like I’m wearing a lot and I don’t really wear a lot.
This is a very fashionable trend, and a trend that we should all be excited about.”
The people who make the clothes are amazing, it’s the kids who are really making the clothes.