Children’s clothing line called ‘Dad’s World’ will be renamed after a ‘special’ father, The Sunday Telegraph can reveal.
The company behind the line, which was created by his sons to recognise the importance of fathers in the lives of young children, has confirmed the name change will be announced next week.
“We are extremely proud to introduce the Dad’s World line to a very special father,” said chief executive of Dad’s Shoes, Jim MacFarlane.
“It’s been a long journey for us, from a humble beginning to one of the biggest names in Australian retailing.”
Our dad has been in our lives since he was a baby, but he’s never stopped loving the company, and we know it is his vision for the future of our business.
“Dad’s Shoes founder Jim Macfarlane says he has a unique way of looking at fatherhoodThe company has created a ‘Fathers World’ line of clothing in recognition of fatherhood for children.
The line will feature clothing and accessories from the brand’s collection, including t-shirts, hoodies, boots, trousers and scarves.
Mr Macfairy says he is proud to have his father in the brand.”
He’s always been a big part of the story and I think Dad’s world is an amazing opportunity for us to reflect that,” he said.”
Dad’s shoes are a reflection of Dad in his own words, his thoughts and the way he takes care of his family.
“I’m sure he would have a very interesting view of what Dad’s shoes look like.”
The line’s parent company, Lifestyle Brands, will continue to develop the line.
“While it may be a little bit confusing at first, I hope it will be quite intuitive,” Mr Macfaugh said.
“It’s a very personal way of expressing dad’s love and his love of our brand.