CBS News asked people in a poll of their favourite brands, and the winners were, surprisingly, not so different from each other.

The brands with the most votes were: “We are all about creativity,” “I love the colors, I love the way we wear them, we can’t resist the fun of it all,” and “We love our jeans, we love our jackets, and we love the fabric of them.”

We’re going to be getting lots more in-depth coverage of the fashion industry this week and in January, so stay tuned for our regular series on the industry.